Playboy Introduces “Las Babys”, Kevin Leyes’ Private Next-Gen Agency Empowering Latina Creators

His new venture, Las Babys, opens its digital doors this week, seeking Latina creators poised to turn today’s influence into tomorrow’s dynasties. 

Kevin Leyes steps into the red-neon corridor of a prospective Las Babys club, coffee in hand, his eyes sweeping over velvet-draped walls and palm-leaf silhouettes as he imagines the night to come. At twenty-five, he has already built LeyesX, a diversified holding, and Leyes Media, a press engine that catapults American founders onto global covers. Now he wants to give that same scaffolding to individual women. 

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“Influence without structure is sand,” Leyes tells Playboy, his tone more boardroom than boulevard. “Las Babys gives creators a foundation sturdy enough to build generational power.” 

Beyond Followers, Toward Dynasties 

Las Babys rests on four rules: power before popularity, discretion before spectacle, structure before chaos, and long-term wealth before quick tips. Entry is by private referral. Once accepted, members receive coaching in luxury storytelling, emotional intelligence, digital hygiene, and investment literacy. A proprietary AI suite tracks brand safety, removes leaks before they spread, and forecasts revenue down to the ideal posting window. 

Leyes admits his fascination with adult-adjacent media began in his teens but says he waited to move until he had mastered finance, press, and code. “Beauty is abundant,” he notes, “strategic infrastructure is rare.” 

Why Miami Needed Las Babys 

While scaling Leyes Media, Leyes observed a recurring flaw in Miami’s booming creator scene. Women could mesmerize millions, yet many lacked the operational systems and financial education to turn fame into durable prosperity. Managers rotated in, accountants mispriced sponsorships, privacy breaches erased months of work. Most alarming, no central hub offered AI-driven identity defense or data-verified pricing. Las Babys fills that gap. 

The agency’s closed-loop platform delivers identity scrubbing, dox-resistant servers, algorithmic revenue reports, and step-by-step business coaching, allowing Latina creators to elevate their image, scale earnings, and protect their future without losing authenticity. 

The Ecosystem Behind the Velvet Login 

LeyesX funds the servers and data scientists, while Leyes Media orchestrates global press and crisis response. High performers earn custom VVS jewelry, verified social profiles, luxury brand partnerships, and equity slices in private-label products. “The beautiful are many,” Leyes likes to remind applicants, “the strategic are rare, and rarity is what we keep.” 

Miami Today, Studios Tomorrow 

Phase one runs entirely online. Onboarding, analytics, and content strategy reside in an encrypted portal reachable from Medellín, Buenos Aires, or Little Havana. In the next several years, LeyesX will open a flagship Miami complex that unites a Leyes Media newsroom, an AI research wing, and a full production set reserved for Las Babys. Satellite hubs in Colombia and Argentina will follow, creating a trans-Atlantic network where Latina talent can scale under one unmistakable brand. 

Leyes also hints at a third act, a boutique Miami club branded by Las Babys where themed nights, angelic white on Friday, scarlet fantasy on Saturday, blend nightlife with real-time digital storytelling. “We will merge physical spectacle with the data discipline we practice online,” he says. 

Application, Not Audition 

Las Babys is scouting creators who pair vision with discipline. Whether you stream from Medellín, Caracas or post reels from Brickell, the agency offers protection, training, and revenue paths that eclipse one-off sponsorships. Applicants need a referral, a record of consistency, and the will to treat influence like an asset portfolio. 

“This is not about chasing a viral spike,” Kevin Leyes concludes. “I build systems, not chaos. The women inside Las Babys will not just earn, they will evolve.” 

The invitation stands, but only for those ready to turn beauty into legacy.